How to Use Viral Real Estate Marketing on MySpace
I know it sounds terrible, but \"viral marketing\" has nothing to do with a \"computer virus\". So what is viral marketing? Just what it sounds like; marketing so powerful that it spreads like a virus, getting one person after the other in a rapid fashion.
It\'s also known as buzz marketing, using its smart tactics to create a huge \"buzz\" among social networks online. Real estate investors especially, like agents, brokers, and the like, have harnessed the power of viral marketing. It\'s time for you to be in on the secret.
Take for example sending an email, bulletin, or message concerning a thought about real estate to about 100 people, and having 15% of the recipients pass it on to 100 people and 15% of those folks do the same, etc. Do you see how this pyramid effect extends to hundreds of thousands of people?
This is the very genius behind viral marketing. It\'s about getting your message out to exponentially more people than you ever could have by conventional means. It seems sneaky, but you can basically target prospects that will then be converted to your message and begin to promote it.
The key way of doing this is by tapping into the massive popularity of online games, videos, graphics, and the like on social media powerhouse sites like MySpace to create a huge base of online friends and members.
I see it all the time, huge mistakes that inexperienced real estate MySpace marketers make. They try and utilize similar strategies you incorporate on a sales page on their profile. I highly advise against a profile full of product promotions.
Real estate marketers make glaring mistakes on MySpace all the time, and this greatly dwarfs their future successes. Do yourself a favor and don\'t make your profile full of the expected product promotions and other ads that will drive your prospects away. It just looks like Spam, and is going to turn people off immediately.
You don\'t want to lose your opportunity to harness the power of Web 2.0, so make sure you do it the right way from the beginning. Draw a huge friend list with a personable profile, and begin to market ever so softly to your new friends.
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